Women’s rights have changed dramatically in the last few years in Saudi Arabia. PepsiCo has followed these changes closely and brought more Saudi women into its ranks. In 2008, PepsiCo had one female employee in Saudi Arabia; now PepsiCo employs more than 140. It’s all part of PepsiCo’s partnership with Saudi Arabia to help the country’s Vision 2030 goals, in which all citizens can fulfill their dreams, hopes and ambitions to succeed in a thriving economy.
When the Saudi government announced in 2018 that women would be allowed to drive, the news was covered around the world. And PepsiCo announced its commitment to helping Saudi women get behind the wheel.
“PepsiCo covers the cost for our female employees to go to driving school and pays for all the license fees,” says Bander Albader, human resources senior director at PepsiCo, Saudi Arabia. “And they can even practice their driving skills on a simulator in our offices.”