How PepsiCo associates shape Food & Drink moments—and build careers along the way

Mohamed and Ruchelli, both part of PepsiCo’s Global Marketing team, lead our culinary content hubs—a set of capabilities designed to create, test, and scale food content across markets.

The hubs bring together creative, culinary, and digital expertise to produce food experiences that feel relevant, accessible, and designed for how people engage with food today.

Innovation You Can Taste

Through the content hubs, creator-led recipe videos, trend-driven culinary ideas, and digital experiences bring the work to life and inspire fresh ways for consumers to cook with and enjoy PepsiCo products.

For Ruchelli, innovation starts with curiosity about the consumer and cultural awareness. Her work is grounded in understanding what consumers are looking for right now, and translating those signals into content that feels timely, authentic, and relevant.

That focus on trends isn’t theoretical. From TikTok-driven food moments to new globally-inspired flavors, Ruchelli and her team turn cultural moments into recipes that are accessible to millions of people every day, across markets and geographies.

Mohamed complements that creativity with a focus on scale and capability. For him, innovation at PepsiCo means building systems that allow ideas to move quickly—from concept to execution to global adoption.

“We get to build something from scratch within such a critical agenda for the company,” Mohamed says. “Taking an early concept and transforming that into something that markets around the world can use. It’s incredibly rewarding.”

Technology plays a fundamental role in making that possible.

Together, their work spans the full cycle—from identifying cultural moments, to producing content, to scaling it globally through digital social platforms and internal tools. This end-to-end approach allows PepsiCo to test, learn, and evolve how its brands participate in food culture and build meaningful connections with consumers.

The Opportunities Behind Food & Drink Moments

Behind PepsiCo’s food and drink moments are careers shaped by collaboration, trust, and global connection. The scale of the work—stretching through thousands of brands, markets, and disciplines—creates opportunities for associates to grow by working across teams and learning from diverse perspectives.

For Mohamed, that environment is defined by people and relationships built over time.

For Ruchelli, fulfillment comes from seeing ideas move beyond a single market and take on global reach. “Working on global initiatives is incredibly rewarding,” she says. “I get to see ideas come to life across markets and connect with people through food every day.”

Their experiences reflect a culture where collaboration across teams and geographies supports both innovation and career growth—giving associates the space to contribute, learn, and build impact over time.

Smiling at What’s Next

Looking ahead, both see PepsiCo’s investment in food culture as a long-term strategy—not a trend.

“We’re going in the right direction,” Mohamed says. “Making very meaningful progress.”
“I’m very excited to see how we innovate going forward,” Ruchelli adds. “It’s culinary—and it’s just getting started.”